Overseas local-life Chinese acquisition
Challenge
Overseas local-service merchants (private tour charters, auto tinting, plant rental, postpartum care centres, second-hand appliances, home organising) wanted to reach local Chinese audiences but lacked Chinese-content and media know-how; walk-in traffic was unstable.
Approach
Juguang ads plus polished photo-note production, reaching by audience and keyword; real-scenario notes built trust, DMs routed to WhatsApp / bookings.
Results
Steady 200+ leads per day, a clear lift in in-store enquiries; a replicable model validated across several sub-categories.